Manna Groups
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Business and communication consultants.
Manna Groups is a business and communication consultancy. Our purpose is to explain how products are successfully promoted & sold and foster the talent required to bring about that success.
The communication process is identical in all people. We all apply existing beliefs as the criteria for figuring out new messages; and we join with groups who share those beliefs. Parlaying with this behavior is how successful promotion is achieved.
Our product is called Customer DNA. It explains how to successfully develop, promote and sell products. The three tenets of Customer DNA are: creating messages that persuade people to take the action you want them to take, thinking in a way that creates original solutions of value and casting precise questions that lead to extraordinary solutions. These tenets are known formally as Sculpture, Unusual Mind and Broadcasting.
Bringing Customer DNA to your organization is the purpose of Manna Groups.
New Book!
Customer DNA: An Insightful Narrative About Succeeding.
By Robert Manna and Matt Manna
Broadcasting
First published in 1980 by Bob Manna. The ideas in this book are just as important today as ever.
