Customer DNA Book

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Customer DNA is built on the understanding that all organizations have exactly the same opportunity to be successful because all organizations have exactly the same three resources to become successful: talent, time and money!

Manna Groups submits that success is not dependent on the quantity of these resources. It couldn’t be otherwise or startups like Apple, with fewer resources than IBM; Starbucks with fewer resources than Maxwell House and McDonalds, with fewer resources than White Castle, would not have come into existence and flourished.

The talent within these companies understood, unlike their competition, that breaking in is one thing, breaking through another and that means conquering the post-product development challenges of creating enticing and persuasive messages, finding rapid and eloquent solutions to problems and constantly uncovering new products and business opportunities.

Broadcasting, Unusual Mind and Sculpture are the names Manna Groups has given to these talents.

• Publication Info
• Bob Manna
• Matt Manna
• Manna Groups

Customer DNA Abastract
Authors: Bob Manna & Matt Manna
Document ID: 005354A2
Original publication date: February 11, 2010
Download Customer DNA Abstract (PDF)
Notes: Customer DNA is due to be published late 2012.

Bob

Bob has presented to Congressmen, business and education executives, industrial and charitable organizations and university professors. He has appeared on programs with such well know personalities as PBS TV host Adam Smith, Senator William Roth and former Dallas Cowboys quarterback Danny White. Bob has several published research papers and his writings have appeared in The Christian Science Monitor and “D” magazine.
Bob’s Bio | Email Bob

Matt

Matt’s articles and speeches have been enjoyed by thousands of people across multiple business disciplines, political campaigns and charitable organizations.
Matt’s Bio | Email Matt | Matt On Twitter

Manna Groups is a business strategy and communication consultancy. Our special abilities are to explain, in a marketplace of abundance, how products are successfully developed, promoted & sold and to foster the talent required to bring about that success.

Our product is called Customer DNA. The three tenets of Customer DNA are: Sculpture, Broadcasting, and Unusual Mind. Bringing Customer DNA to your organization is the purpose of Manna Groups.