Manna Groups

The Story Of Branding

Matt Manna — Wed, 01 Feb 2012 18:00:52 +0000

The story of branding has not changed since at least 1784. This Manna Groups' article explains why.

Published February 01, 2012

Persuasive Resolutions

Matt Manna — Sun, 01 Jan 2012 06:00:18 +0000

The marketer who is seriously resolved to achieving success in 2012 must accept that product merit comes second to meritorious communication. If it were the other way round every meritorious product would become successful.

Published January 01, 2012

The Weed Eater

Matt Manna — Tue, 15 Nov 2011 12:00:00 +0000

The commercial applications of an Unusual Mind are limitless. In fact they sometimes wipe out entire industries; as the story of the Weed Eater clearly demonstrates.

Seeing Red

Matt Manna — Mon, 05 Sep 2011 00:00:32 +0000

The reason most communication fails is because it isn’t persuasive. This is because communicators believe that facts are the convincing constituent of a message - they aren’t. This Manna Groups article entitled, “Seeing Red” illustrates why.

Published September 05, 2011

Projection vs. Prediction

Matt Manna — Sun, 28 Aug 2011 12:00:22 +0000

The future is a certainty but what will happen in the future is not! This article by Matt Manna points out the danger of relying on projection (essentially a mathematical exercise) as a means of putting together the puzzle of future customer behavior.

Published August 28, 2011

An Unusual Mind Ghost Story

Matt Manna — Sun, 28 Aug 2011 12:00:20 +0000

Turning the messages we encounter as young people into the facts we cling to in later life is the very definition of growing up. It is also the behavioral change that most inhibits Unusual Mind talent. This ghoulish article illustrates the importance of developing an Unusual Mind.

Published August 28, 2011

Customer DNA Book

Matt Manna — Thu, 11 Feb 2010 00:00:35 +0000

Download the Customer DNA abstract by Bob and Matt Manna today! The Customer DNA book will be published in late 2012 or early 2013.