An Introduction To Manna Groups

How much is it? It is probably not possible to know exactly what a customer is thinking when they ask this question. But, it is possible to know how they think. When customers inquire, "How much is it?", they are seeking to satisfy an emotion. They are not simply seeking a price. Understanding this and parlaying with it is what Manna Groups calls Customer DNA. The three tenets of Customer DNA are: Broadcasting, Unusual Mind, and Sculpture.

Customer DNA
How We Think
 
Broadcasting
Talent Not Template
 
Unusual Mind
Analyze The Obvious
 
Sculpture
The Art Of Persuasion

Surviving organizations do things well. Thriving organization do the right things well. There is a huge bottom line difference between doing things well and knowing what it is customers will respond to. Broadcasting is the technique for making that discovery.

Differentiation is a harmful technique. It acknowledges your competitor and reinforces a comparison that stresses the "how much" part of your story. You should not want to acknowledge your competitor. You should occupy a place in your customer's mind that cannot be addressed by another. Discovering that place is the promise of Unusual Mind.

Customers buy what they think of first. Sculpture is the process of turning Broadcasting and Unusual Mind assets into the messages that persuade customers to think of you first.

Presentations

Communication is what our mind makes of the information that comes through our senses. That is the nucleus of each Manna Groups presentation. The goal of our presentations is to illustrate how customers turn information into meaning and how to parlay with that process in order to create sales.

Customer DNA is the title of our most succinct presentation. In addition to Customer DNA, we offer presentations and seminars for each of these three Manna Groups tenets: Broadcasting, Unusual Mind and Sculpture.

Consulting

Our practice is to guide, not manage. We begin by observing the way you, your organization and, most importantly, your customers behave. From this analysis we create a plan based on the tenets of Customer DNA. As a result of your association with Manna Groups you will become fluent in these tenets while capitalizing on the profit potential they offer.

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