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Persuasive Resolutions
The marketer who is seriously resolved to achieving success in 2012 must accept that product merit comes second to meritorious communication. If it were the other way round every meritorious product would become successful.
Published January 01, 2012
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Seeing Red
The reason most communication fails is because it isn’t persuasive. This is because communicators believe that facts are the convincing constituent of a message – they aren’t. This Manna Groups article entitled, “Seeing Red” illustrates why.
Published September 05, 2011
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Projection vs. Prediction
The future is a certainty but what will happen in the future is not! This article by Matt Manna points out the danger of relying on projection (essentially a mathematical exercise) as a means of putting together the puzzle of future customer behavior.
Published August 28, 2011
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An Unusual Mind Ghost Story
Turning the messages we encounter as young people into the facts we cling to in later life is the very definition of growing up. It is also the behavioral change that most inhibits Unusual Mind talent. This ghoulish article illustrates the importance of developing an Unusual Mind.
Published August 28, 2011
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Customer DNA Book
Download the Customer DNA abstract by Bob and Matt Manna today! The Customer DNA book will be published in late 2012 or early 2013.
Read MoreBroadcasting
It’s not your customers job to reveal exactly why they behave the way they do. That’s the job of Broadcasting – the ability to reveal the basic & invariable motivation underlying customer behavior. The second job of Broadcasting is to attract the talent capable of creating persuasive messages that parlay with the basic & invariable meaning Broadcasting reveals.
Read MoreUnusual Mind
“Why didn’t I think of that? It’s obvious.” This often repeated sentiment reveals the essence of the unusual mind, the ability to comprehend the basic & invariable meaning of something before it becomes apparent to others. This talent can be acquired and, with practice, mastered. The Manna Groups curriculum entitled Unusual Mind will assist those who wish to do so.
Read MoreSculpture
At Manna Groups we believe persuasive messages – those that stimulate specific intended behavior – result only when they link with and re-sequence existing beliefs. What counts is understanding how the mind works and how previous experiences condition how we perceive new experiences. Only then can messages be Sculpted that achieve a desired effect.
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The commercial applications of an Unusual Mind are limitless. In fact they sometimes wipe out entire industries; as the story of the Weed Eater clearly demonstrates.
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