At Manna Groups we believe success is determined by customer behavior. While it may not be possible to know exactly what customers are thinking, it is possible to know how they think. Knowing how customers think is the purpose of Customer DNA. The dominant messages of Customer DNA: Customers buy what they think of first. Customers think about stories - not products.

The purpose of marketing is to create the story customers will think of first.

The purpose of Manna Groups is to help our clients create successful marketing.

The cornerstones of successful marketing are made manifest by the Manna Groups tenets of: Broadcasting, Unusual Mind, and Sculpture. To learn more about Manna Groups check out our story or contact us either by eMail, or telephone number 1.972.490.1520.

^{New 12/8/2007} Manna Nosh video entitled Broadcasting is available today. Broadcasting demonstrates the difference between giving and seeking direction.

^{New 11/25/2007} The Manna Groups media archive (Mannavault.com) is available today. Mannavault.com is the repository of media previously presented by Manna Groups, Inc.

^{New 11/07/2007} The Manna Groups, Inc. document entitled, Customer DNA Summary, is available for download. This single page PDF document is an exact replication of the paper document available at our live, "Customer DNA" event.

^{Coming Soon} How To Make An Effective Presentation a full length Manna Groups publication will be available for download late spring 2008. How To Make An Effective Presentation is a study course for those who dread standing in front of a group of people as well as for those who delight in doing so.

Weed Eater Manna Nosh Video

If it ain't broke fix it anyway ... you competition is. This MannaNosh presentation makes plain the difference between doing things right and knowing the right thing to do. For those who doubt ask yourself, "Have you bought a metal blade grass trimmer since the invention of the Weed Eater?"

What Communication Is...

...and a little bit about what you need to be as a communicator.

Bob Manna "Broadcasting" Radio Interview

This interview is as relevant today as it was in 1980 when it was conducted by Alex Burton and broadcast on KRLD radio. At the time of the interview Bob's book entitled, "Broadcasting" had just been published.