Efforts to increase awareness are the same as hunting with blanks. There’s plenty of noise, but when the noise fades, nothing much will have been accomplished.
The presenter is always at fault when an audience dozes off in the middle of a presentation because of inarticulate message delivery. And everything about a bullet slide is inarticulate.
Communication is what the mind makes out of the messages it receives thru the senses. Any other belief is an exercise in communication insanity.
Articulate communication is not the same as impactful communication. Although both are important, only the latter will lead to success.
The truth about “truth” in communication is that there is none. In the same sense as beauty is in the eye of the beholder, so too is the truth about a product.
Be it resolved in 2012 and beyond that facts are not the same as convictions and that they are miles from the truth as it is understood by the mind and heart.
Messages, products, services, candidates, and causes built upon a translation are destined for failure; they’re exactly like describing the color red as light reflected at 600nm.