Time, money, and talent can always be traded for assets. But the degree to which they can be traded for each other is bound by circumstance.
The only way to harness the steam that powers success it is to elevate the intelligence of an Unusual Mind above the tyranny of proof.
Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.
Success does not come from knowing the past, it comes from knowing what's possible in the future. Acting upon this fact ennobles the game changer above the marketer.
Replicating the products, services, candidates, and causes that came before is a corrosive exercise that leads to the erosion of loyalty & price. There is a better way!
The foundation of effective product development is the ability to make the obvious apparent before it becomes visible to others. No metric or calculus is capable of such a task.
Three well known brands shed a little light on the importance of belief in branding. Here’s a hint you can take to the bank, belief in branding has not changed since at least 1784.