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Category Archives: Featured

The Most Important Resource

The Most Important Resource

March 17, 2014Broadcasting, Featured

Time, money, and talent can always be traded for assets. But the degree to which they can be traded for each other is bound by circumstance.

Steam

Steam

March 3, 2014Featured, Unusual Mind

The only way to harness the steam that powers success it is to elevate the intelligence of an Unusual Mind above the tyranny of proof.

Marketing's Greatest Conviction

Marketing’s Greatest Conviction

November 8, 2012Customer DNA, Featured, Video

Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.

Changing The Game

Changing The Game

August 30, 2012Customer DNA, Featured

Success does not come from knowing the past, it comes from knowing what's possible in the future. Acting upon this fact ennobles the game changer above the marketer.

On Replication

On Replication

July 20, 2012Customer DNA, Featured

Replicating the products, services, candidates, and causes that came before is a corrosive exercise that leads to the erosion of loyalty & price. There is a better way!

Seeing Clearly

Seeing Clearly

June 5, 2012Featured, Unusual Mind

The foundation of effective product development is the ability to make the obvious apparent before it becomes visible to others. No metric or calculus is capable of such a task.

Belief In Branding

Belief In Branding

February 1, 2012Customer DNA, Featured

Three well known brands shed a little light on the importance of belief in branding. Here’s a hint you can take to the bank, belief in branding has not changed since at least 1784.

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