The Most Important Resource
Time, money, and talent can always be traded for assets. But the degree to which they can be traded for each other is bound by circumstance.
Steam
The only way to harness the steam that powers success it is to elevate the intelligence of an Unusual Mind above the tyranny of proof.
Sales Collateral Isn’t
Efforts to increase awareness are the same as hunting with blanks. There’s plenty of noise, but when the noise fades, nothing much will have been accomplished.
Marketing’s Greatest Conviction
Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.
Hut, Hut … Hut
Success requires more than doing things right. Success requires knowing the right things to do; a talent that literally comes from the ground up.
Success Is Built On Frameworks, Not Rules
The proper objective of a business model – to anticipate and coalesce with ever changing customer emotions & behaviors – can only be achieved at the framework level.
Bullet Insanity
The presenter is always at fault when an audience dozes off in the middle of a presentation because of inarticulate message delivery. And everything about a bullet slide is inarticulate.