Marketing’s Greatest Conviction
Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.
Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.
In the same way as telemetry guides a torpedo towards its target, bad news guides you toward success. This video emphasizes the importance of telling “bad news.”