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Category Archives: Customer DNA

Marketing's Greatest Conviction

Marketing’s Greatest Conviction

November 8, 2012Customer DNA, Featured, Video

Marketers will do almost anything to accommodate behavior, except exploit its origin. That’s a shame because behavior is subordinate to existing forces called convictions.

Success Is Built On Frameworks Not Rules

Success Is Built On Frameworks, Not Rules

October 8, 2012Customer DNA

The proper objective of a business model – to anticipate and coalesce with ever changing customer emotions & behaviors – can only be achieved at the framework level.

Changing The Game

Changing The Game

August 30, 2012Customer DNA, Featured

Success does not come from knowing the past, it comes from knowing what's possible in the future. Acting upon this fact ennobles the game changer above the marketer.

On Replication

On Replication

July 20, 2012Customer DNA, Featured

Replicating the products, services, candidates, and causes that came before is a corrosive exercise that leads to the erosion of loyalty & price. There is a better way!

Belief In Branding

Belief In Branding

February 1, 2012Customer DNA, Featured

Three well known brands shed a little light on the importance of belief in branding. Here’s a hint you can take to the bank, belief in branding has not changed since at least 1784.

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